Celeritas seeks to partner with companies at the intersection of sports, entertainment, and lifestyle pursuits whose products or services strike a chord with the passions of consumers. Just as fans are passionate about and committed to their favorite team or artist, the Celeritas management team is passionate about and committed to helping create value for its portfolio companies. Celeritas, therefore, looks to invest with business owners and entrepreneurs who demonstrate this same level of excitement about, and dedication to, their products or services.

Celeritas analyzes and makes capital investments in both entrepreneurial and established companies that exhibit enthusiasm for their business and, as well, have a solid business plan with realistic financials based on sound market research. In addition to funding business growth, as appropriate, Celeritas helps the company build a business strategy for creating value, offers operational leadership and advice, and supplies the company-building resources needed for success — whether to deliver a new product or service, or expand a current offering.

Once a company becomes part of the Celeritas portfolio, the Celeritas team initiates an integrated, cross-disciplinary plan to assist with its growth — and profitability. Celeritas provides both funding and support resources, including human resources functions, technology assistance, accounting services, marketing and sales insight and guidance, strategic planning, and business development and management. Celeritas' leadership and resources are designed to improve operations, processes, and systems, allowing businesses to operate more efficiently, and more effectively.

Celeritas recognizes the strength and diversity of the growing Hispanic presence in America: As a younger population with ever-increasing affluence — and visibility — Hispanics have become highly sought consumers and a powerful financial force. Celeritas also respects the Latino community's well-documented passion for and commitment to life and family. The combination yields the focus of Celeritas' investment in Hispanic-focused sports, entertainment, and lifestyle ventures as a key acquisition strategy. Celeritas seeks to add companies to its portfolio that strengthen the sports, entertainment, and lifestyle choices for this key demographic, whose growth is already redefining the American culture and landscape.

Further, Celeritas is driven to identifying and cultivating synergies among portfolio companies to capitalize on opportunities through a cross-marketing approach. Celeritas unites those companies already in its portfolio and connects to new companies through additional acquisitions and the formation of strategic alliances.

The unyielding passion and commitment of Celeritas' expert leadership team helps deliver the resources companies need to grow, prosper, and create value now — and into the future.